With limited attendance due to the global pandemic, Super Bowl LV took the field in the Raymond James Stadium in Tampa, Florida, on Feb. 7, 2021. Fewer people may have been sitting in the stadium, but millions of viewers tuned in to watch from home, putting Super Bowl ads in the spotlight after a year of adversity.
For the 24th year in a row, professors from MSU’s Department of Advertising and Public Relations rated the ads on Super Bowl Sunday. They rated national commercials on a scale of 1 to 5, taking note of each commercial’s creativity, production, execution, message, placement and advertising strategy. They also considered whether each ad was memorable, whether the commercial might prompt a sale, and particularly in 2021, whether the tone was right for the times.
For the full story, see the Communication Arts and Sciences website: https://comartsci.msu.edu/about/newsroom/news/adpr-professors-applaud-rare-superbowl-commercials-yet-agree-most-advertisers.